Protecting Your Privacy

At Dress Cheshire Ltd, we are 100% committed to protecting your privacy and security.

How we use your information

We need to know your Personal Details, such as your name, date of birth, address, email address, social media handle, screen name and phone number.

We need to be able to identify you when you visit our website to protect your information from fraud. We legally have to do this.

We need to know your address so we can deliver your purchases.

We need to be able to send you service updates and updates to our Terms and Conditions.

We need to know your phone number in case we need to update you about an order or send you a text about our products and services.

Financial information

Your payment information is your chosen payment method, for example your card details (don’t worry we do not know, keep or store security codes).

We need to take payment and give refunds.

We need to keep a record of any financial transactions with you.

We need your bank details to pay you for items you may choose to sell with us.

Your contact history.

We provide customer service and support that is important as part of our contract commitment to you.

Purchase history.

We need this to handle any returns in accordance with our Terms and Conditions.

Information about your phone or laptop and how you use our website.

We identify you when you visit our website so that we can provide you with the best shopping experience.

Show you adverts from It is important for us to show you things you like.

We monitor visitors to our website and analyse their behaviour. This is important for us and legally we have to do this.

If you post comments on our social media pages or tag Dress Cheshire on your social media pages.

It is important for us to know what you think about us.

It is important for us to protect our services and help protect you from fraud.

Your response to surveys, feedback and competitions.

If we ask you for feedback about our products or services it’s up to you whether you take part. If we manage a competition and you take part, we need to be able to tell if you if you have won.

Identifiable information.

We allocate an account number to you if you sell with us so we can identify you with a customer ID. This is part of our contract commitment to you.

Proof of Identity.

Sometimes we need to check your identity in case of selling items with us to ensure authenticity and proof of purchase.

You don’t have to provide all of this personal information, but if you don’t you may not be able to buy or sell with us.

Sharing Information.

We do not, and will not, sell any of your personal data to any third party – including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that.

However, we may share your data with the following categories of companies as an essential part of being able to provide our services to you:

  • Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies.
  • Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business.
  • Affiliates who help us reach out to potential new customers or promote our products on their websites.
  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.

You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:

  • Social Media sites (for example if you choose to link your accounts to us) and other companies approved by you
  • Other third party payment providers, when you choose to use their payment services

If you would like to know more about the 3rd parties we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.
We may also provide third parties with aggregated and anonymised information and analytics about our customers. Before we do so, we will make sure that it does not identify you.

Marketing Messages.

If you have said we can, we’ll send you marketing messages to keep you aware of what we’re up to and to help you see and find our products and services.

How to stop marketing messages from 

You can control the marketing communications you receive from us through the Contact Preferences:

  • Emails:  You can click on the ‘unsubscribe’ link in any marketing email you receive, and this unsubscribe you from that method of communication.
  • Text Messages:  You can also text “stop” to the number provided within the communication and this will unsubscribe you from that method of communication.
  • Any method of Marketing:  You can contact our Customer Care team.  Once you do this, we will update our records to ensure that you don’t receive further marketing messages.

If you tell us you don’t want to receive marketing messages it might take a few days for all our systems to be updated, so we would ask for your patience as you might get messages from us while we process your request.
Please note that opting out of marketing messages will not stop service communications, such as order updates and sellers updates.

Seeing our adverts for

We use online advertising to keep you aware of what we’re up to and to help you see and find our products.

You may see Dress Cheshire banners and ads when you are on other websites, such as Social Media. We manage this through a variety of digital marketing networks and ad exchanges. We also use a range of advertising technologies.

The banners and ads you see are based on information we hold about you, or your previous use of Dress Cheshire (for example, your Dress Cheshire search history, and the content you read on Dress Cheshire) or on Dress Cheshire banners or ads you have previously clicked on.

Keeping your information.

We’ll hold on to your information for as long as you continue to be an Dress Cheshire customer and for as long as we are required to keep it to ensure we meet our legal requirements.

If you no longer wish to be a customer you can contact our Customer Care team and request that we close your account. However, we have a legal requirement to keep some of your personal data even after you have asked us to delete it. We will only keep what we absolutely need to, and only to make sure we can meet our legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions.

Your rights.

You have a lot of rights relating to your personal information, these are:

  • The right to be informed about how your personal information is being used (like this notice!)
  • The right to access the personal information we hold about you
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
  • The right to stop direct marketing messages.
  • The right to withdraw consent for any consent-based processing at any time.
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to ask us to explain any computer-system decision about you.
  • The right to complain to your data protection regulator — in the UK, the Information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us. As a starting point, we have 30 days in which to respond to you. Our contact details are at the end of this Policy.

Changes to how we Protect Your Privacy

We may change this page from time to time, to reflect how we are processing your data.

If we make significant changes, we will make that clear on the Dress Cheshire website, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Dress Cheshire.


We use cookies on our website.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.

How to contact us

We always want to hear from our customers (especially if you feel we’ve let you down or could do better).

If you:

  • Have any questions or feedback about this notice
  • Would like us to stop using your information
  • Want to exercise any of your rights as set out above, or have a complaint

Please don’t hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.

You can contact our team by dropping us a line at, or you can write to us at:

Dress Cheshire Ltd
New Road
SK10 4HP