In my latest column in Cheshire Living Magazine, we focus on the joy of gifting preloved.

A new customer came into my boutique last week and was browsing the accessories when her eyes landed on a beautiful silk Hermès scarf. ‘Oh,’ she said, ‘my sister would adore this. She’s always wanted an Hermès scarf – but is it okay, do you think, to buy her something that’s essentially second hand?’

Let me assure you, being given something fabulous, pre-loved or not, will always make the recipient feel loved, valued and truly seen. When you know someone well enough to spot the piece that will make their eyes light up, they’ll be thrilled by your thoughtfulness. And if you can make someone’s dream come true within a sensible budget, why wouldn’t you?

Many of my customers shop that way all year round. They keep an eye out for unique, meaningful finds – designer sunglasses, scarves, handbags or hats – that would make perfect gifts for the people they cherish.

They buy them the moment they appear, knowing that luxury and love don’t have to come wrapped in cellophane or straight from the runway.

Right now, pre-loved fashion is having a huge moment. At the end of 2023, the UK’s pre-loved fashion market was worth more than £7b — yes, billion! And according to the UK Fashion Report 2024, 41% of shoppers purchased something pre-loved in the past year. Platforms for resale are springing up like wildflowers, and charity shopping has finally shed its old stigma.

Buying second hand – whether from a designer resale boutique like Dress Cheshire or a well-curated charity shop – is now seen as the ultimate in sustainable shopping. Those who love a bargain can also take pride in knowing they’ve rescued something from landfill or the back of a wardrobe, giving it new life and new purpose.

When you gift pre-loved designer fashion, you’re giving more than an accessory. You’re gifting your friend or loved one something truly special, unusual or even one-of-a-kind, perhaps an item they’ve admired for years but never expected to own, and adding a new chapter to its life story.

How do you shop for pre-loved designer gifts with confidence?

First, always handle and inspect the piece closely. In my boutique, customers can feel the fabrics, check the quality, and talk to me or my team for honest advice. If buying online, make sure you understand the returns policy before committing.

Next, unless you’re absolutely certain about sizing, steer clear of fitted garments. Designer sizing varies wildly, and unlike yourself, your gift recipient can’t try it on.

Accessories, such as scarves, belts, sunglasses and handbags, are much safer choices. If I unwrapped a pair of designer sunglasses on Christmas morning, I wouldn’t care for a second if they were pre-loved.

What is the etiquette of gifting pre-loved?

Be upfront. Many pre-loved items come in their original packaging and could easily pass as new – but honesty always wins.

Add a note explaining that you chose a vintage treasure you hope they’ll love and wear forever. It shows generosity, thoughtfulness and style.

Before you wrap it, ask yourself one question: ‘Would I be delighted to receive this?’ If the answer is yes, trust your instincts, and go for it.